In this digital age, we are surging ahead in all aspects, faster than ever before. With consumers across the world adopting the internet, smartphones, tablets and social media, the landscape for businesses is changing rapidly. It is a setting that offers more preference to those who engage and thrill their consumers across all their digital endeavours. It is a landscape that is exceedingly competitive, allowing easy access to every bit of information about your company, product, services and brand.
So how can you market your brand or product competitively in the digital age?
Here are five tips to consider:
Invest and focus on the right type of channels like earned and owned media. However, do not disregard paid media completely. Spend at the right phases of the consumer decision journey. In the Digital age, there are plenty of resources to help you get powerful insights into the likes and wants of the customer.
The use of smartphones and tablets continues to grow, and rapidly. Bloomberg reports state that by the end of 2015, global smartphone users were a staggering two billion. And if that was not enough, 45% of smartphone owners aged between 18 and 29 use their mobile device every day to search. With all industries experiencing increased mobile traffic growth every month, get your brand up there on mobile to make the best use of this shift!
Make digital integration consistent
With snowballing digital touch points, it is all the more imperative to make sure that you make a holistic observation of your company and communications, handling and incorporating all channels to ensure common and consistent messaging. From the beginning till the end of the marketing cycle, your brand experience across all channels must be consistent to your customers.
Engage and engross through Social Media
Consumers have more trust in a brand or company that is involved with social media. This might be because of the psychological need to be one among the crowd. It serves as a platform for group criticism and feedback, nourishing the need to judge based oncollective opinions. Social media is now the extended version of word-of-mouth promotions; although slightly amplified!
Analytics help you stay ahead
Customers are now more dynamic than before. Customer expectations change constantly. What might be a “want” today can be a “need” tomorrow and “old-fashioned” the day after. Consumers’ attitudes and buying patterns or behaviours change swiftly implying that businesses must give do customer data analytics. Putting customer analytics in place will help businesses make the most of digital channels and data sources, staying informed and ahead of competition. Digital data is usually easier to collect and interpret than data from any other marketing medium.
Focus on user experience
Simply put, user experience is how friendly it is for a consumer to use your digital channels. This can be your website, in-store digital devices, social media engagement, etc. With the internet providing alternatives to consumers, guaranteeing that your user experience is enhanced through, all your digital channels can help prevent your customers from getting frustrated and looking for other shopping options. An exceptional user experience is not just nice to have, but nice to serve.