Digital India – Connecting the Unconnected with Technology

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Digital India – Connecting the Unconnected with Technology

The digital revolution is undoubtedly one of the greatest phenomena of our times. The Internet and the digital world offers boundless possibilities – be it students who can take online courses,  a homemaker paying bills online, a physician using medical software to understand a patient’s health completely, or anybody turning to the internet to “google anything”, the technology has deeply impacted our everyday lives.By now, we all know what Digital India is all about – a dream project launched by the Indian government to digitally connect all Indians and bring India to a global platform. Continue reading

5 Tips for marketing your Brand in the Digital Age

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Digital Age marketing

In this digital age, we are surging ahead in all aspects, faster than ever before. With consumers across the world adopting the internet, smartphones, tablets and social media, the landscape for businesses is changing rapidly. It is a setting that offers more preference to those who engage and thrill their consumers across all their digital endeavours. It is a landscape that is exceedingly competitive, allowing easy access to every bit of information about your company, product, services and brand.

So how can you market your brand or product competitively in the digital age?

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Digital India – The Next Big Thing for Native Businesses

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Digital India

Prime Minister Narendra Modi’s Digital India is an ambitious plan to transform India into digitally-empowered society and knowledge economy. The program is centered on three key vision areas:

  1. Digital infrastructure as a core utility to every citizen
  2. Governance and services on demand
  3. Digital empowerment of citizens

And the three big goals of Digital India Campaign are:

  1. Connect 2,50,000 villages with broadband optical network
  2. Investment of Rs. 4.5 lakh crore
  3. Creating 1.8 million jobs

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7 Top Technological Trends of 2015

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7 top technological trends of 2015
2015 was the year of technology disruptions. This past year has made businesses rethink strategies and forced many top executives to change their outlook towards the markets, technologies, competition and most importantly, customer behavior. Many of these technological trends created tectonic shifts deeply unsettling the existing business models and impacting them in unprecedented ways.Organizations had to reset their strategies based on the rapidly changing technological landscape, and align it with their business goals. Continue reading

Why C.A.P. is the best cloud solution for Enterprises?

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C.A.P for Enterprise Benefits

Tapping the C.A.P for Enterprise Benefits

Mission critical apps and sensitive corporate data are increasingly moving into the cloud. Two primary motivations for this cloud adoption are real-time analytics and BI (business intelligence). This is where CMS IT’s Cloud Analytics for productivity (C.A.P) gives distinct advantages to enterprises. We offer the fastest time to value in the business, simple and secure set up, quicker deployment and a platform designed to make business more productive and cost-efficient. Continue reading

How to survive a Digital Disruption?

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Digital DisruptionTechnology is gradually transforming the way every industry functions. With digitization, market peers are competing on a large scale. Technological advancements have connected and educated customers like never before. Digital disruption is a change which organisations need to adapt to in order to perform well. By welcoming digitization, organisations can deliver more relevant, personalised and targeted interactions to attract and retain customers. Digital transformation is a journey of continuous improvement. To survive and prosper during these challenging times, businesses need to “put customers at the centre of their experience and then balance competing interests and elements – whether people, platforms or planning.”

The trick to survive digital disruption is to serve customers better, faster and cheaper than your competitors. Continue reading

Infographic – The world of IOT

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 Infographic - Internet of Things - IOT