The prediction then:“80% of business leaders predict that mobile-first companies will disrupt mature industries in 2013.”
_ 2013, IDC Report
The reality now:
“Enterprise mobility is the manifestation of a much broader shift to new systems of engagement.”
_ 2015, Forrester Report
How mobility is transforming the enterprise today?
Mobile has taken center stage in our lives. Today, mobile devices have become a personal extension. People communicate, share and interact through mobiles. They stay connected to internet 24/7, thanks to mobile.
Information search on mobile has increased along with the reciprocal growth of mobile transactions. People are buying through mobiles. Operational measurement, control barcode reading, and GPS location tracking are business realities.
Today, mobile is a business enabler. It defines how we work, play and live and has transformative impact on enterprises.
The most important learning behind this transformation is that technology has grown beyond an organization’s control. Earlier IT companies had a take on which technology should be used for business adoption depending on feasibility and usability. However, with the emergence of mobility, it is the users who are actually calling the shots. And we are talking about a large and growing user base here.
“Mobile devices in use, including both phones and tablets, will grow from over 7.7 billion in 2014 to over 12.1 billion by 2018.”
_ The Radicati Group, Inc.
What does it mean for the enterprise?
Diversity is not limited to devices, but extends to workers as well. Be it deskless workers, field workers, work from home workers or commuter workers, support of a mobile workforce is a key priority area for business efficiency.
BYOD (Bring your own device) is a technology that is imperative now. Enterprises have to focus on mobile-enabled approach to increase productivity, accuracy and consistency. Whether it is building a great user experience for employees, addressing the security concerns, or creating a mobile governance and roadmap – enterprises have to be mobile forward. Corporate back-end systems cannot neglect mobile compatibility anymore, as 49% of the employees demand real-time information. No wonder:
‘’72% of businesses are in process of or planning to further adopt mobile devices.”
Why mobility is the change agent of business growth?
As people are consuming more content on mobile, especially media-rich content like video and entertainment, it is motivating big businesses to turn mobile. 25% of e-commerce sales in 2015 is expected from mobile, which will also steer an increase in mobile payments.
Mobile in-store payments are witnessing a growth of 154% CAGR growth rate. Multi-channel shopping is picking up as buying decisions are being influenced through multiple screens.
In fact, mobile has become the catalyst of business growth for enterprises and a whole lot of business is flourishing on the mobile eco-system.
Four specific business examples of enterprise mobility:
Effective service delivery: Mobility not only enables real-time communication, but also provides information on who/what is available where. So when a customer needs a service or product, enterprises can instantly connect to the nearest available worker who can resolve the customer issue right away.
Better order management: Apart from data sharing, mobile technology can be used for business transactions like order processing, inventory tracking, and request fulfillment. Sales officials can keep themselves updated by viewing inventory availability, process sales, and record sales transactions in real-time.
Internal process: Take recruitment for instance, HR Managers can use social networking sites like LinkedIn and Facebook for job postings and identify potential employees. HR mobile apps can be used to access employee profiles from anywhere to carry out performance appraisal or other feedback sessions.
Sales and marketing: Apart from customer acquisition and marketing activities, mobile apps are also an excellent medium for customer engagement and loyalty programs. Enterprises can run loyalty program to reward customers, embed help-desk feature to voice their feedbacks on products and services, and activate push notifications with relevant messages to keep customers engaged with the brand.
Digital savvy customers prefer easier mobile transactions to using a computer, while almost a quarter of workforce uses more than 3 devices for work. Mobility is a current business reality. It is changing the way customers buy and the way people work.
Enterprises can’t wait longer to adopt and implement mobile strategies because:
“More than 2 billion users will make a mobile commerce transaction by the end of 2017.”
Clearly, the future is happening right now.