What is Beacon?
Beacon is a new technology created to enhance location-based services for mobile devices. It was created with an objective to enable your phone to receive signals from Beacons in the close proximity and react accordingly.
Understanding the Beacon technology
A Beacon is like a business lighthouse that emits signals to nearby smartphones and other mobile devices. Mobile users can use this signal as a navigational aid for their shopping experience.
Beacon follows Bluetooth Low-energy specifications which are embedded in most smart devices. It transmits small packet of data to alert the receiver. From business point of view, they can advertise their items to a unique identifier. It’s a proximity-based (how near you are to the Beacon) and not location-based, which is what GPS technology does. (GPS technology is great for finding location but not for proximity.) Moreover, Beacons are cheaper than Bluetooth technology, since it consumes less battery. Continue reading