Maximise ROI with Big Data Analytics

Maximise ROI with Big Data Analytics
Big data is the latest investment trend which is being looked at by many organisations. Marketing leaders have understood that collecting and analysing the data is essential for the progress of every organisation. The traditional method involved the collection of data on a company’s database to record the customer behaviour and new consumer trends.As there is an enormous amount of data to be recorded, companies are moving to Mobility and Cloud. This is bringing a change to how organisations function. On the contrary, many organisations are not sure how to invest in the right technology of big data. To make the right choice, you need to understand the capabilities of big data. Big data can address a wide range of problems in your organisation. This can be done by improving the customer satisfaction and amending the overall process of the organisation. On the other hand big data analytics is a fast growing industry that has tremendous opportunities for many investors. Continue reading

How Big Data initiatives benefit organisations?


Big Data initiatives benefit organisationsBig data is considered a gateway to competitiveness and business solutions today, with seamless collection of data and analysis to understand where things have gone wrong. The use of big data analytics gives the enterprises a chance to make smart and data driven decisions.

The development of industries with new technologies, skills and innovative thinking blends perfectly with big data analytics. There are immense benefits for an organisation with trending big data initiatives. Continue reading

The impact of social media on B2B sales


Impact of social media on B2B sales

For an emerging economy, it may sound premature to as what kind of impact social media (SM)- Viz,. Facebook, twitter, LinkedIn and Blogs- have on a company’s B2B sales. Given its nature as a social and networking tool, companies in the B2C arena will probably look at these tools more keenly in order to reach their target audience as well as obtain feedback.

But a clutch of Indian companies have used social media in B2B including Infosys, Dell and even Go Daddy, if one goes by what is mentioned on the internet. Continue reading

Mitigating Cyber Threats in the Retail Landscape


Mitigating cyber threats in retail

Most of us are aware of what retail therapy is capable of. It puts you in an elevated mood, reduces stress and the world feels like a better place again. The advent of internet and the numerous online retail websites are doing an excellent job of offering people this therapy, and that too at their doorstep. With a perfect combination of great discounts, unbeatable deals and fast delivery, online retailers are giving consumers the value for their money.

In the past, consumers were skeptical about buying products online. Shopping websites saw numerous abandoned carts for one reason – consumers did not trust a website enough to give out their bank account details or credit card information. With the network security measures heightened, consumers gradually started trusting e-commerce websites. Continue reading

How to have an effective enterprise IT help desk management


The IT help desk is responsible for improving the quality of internal support as quickly as possible. For enhancing the efficiency of the help desk staff, it is important to have an automated process automation in place. One can influence real-time data to deliver accurate internal support to maximize employee productivity and monitor service performance.

How does once tackle the occasional slack on the IT help desk? What are the key factors an enterprise should consider in this light? Read on to know the best practices involved in this process.

7 efficient ways to enhance the power of IT help desk

Collecting performance feedback

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Revolutionizing Healthcare with Big Data


Healthcare with Big Data

The term ‘Big Data’ is constantly being mentioned in the IT sector. Many analysts and writers have also dived into the Big Data research to determine how well this technology can help various domains target potential customers.  Following the biggest Information Management conferences hosted by IBM and Oracle in the year 2010, people slowly started talking about Big Data and were searching for it on Google. Press releases, write-ups and blogs on the same topic started making their way to various online platforms. In the same year, job sites posted numerous Big Data jobs.  In 2011, Gartner [1]included Big Data to its 2011 Hype Cycle along with Gamification and Internet of things. Continue reading

Are Organizations Beginning to Trust Cloud Computing?

cloud computing in organizations

It’s well known that while contemplating a move to Cloud Computing, the first question that decision makers had to answer was – “is it safe?” Notwithstanding all the benefits offered by cloud computing, the proposition of shifting to it became unattractive because of the widespread perception that it would compromise enterprise security. However, there are some indications now that the apprehensions over cloud are clearing up and the industry is ready to foray into the next phase of optimization of resources possessed.While there are organizations that remain circumspect about the security concern related to cloud computing, there are others that hold the contrary view and even perceive the cloud as a security benefit: an investigation by standards body “The Open Group” has revealed that some members adopted cloud services as a way to overcome the lack of security of their own infrastructure. Continue reading

Easing your Cloud Concerns: A few recommendations for banks


cloud in financial sector

The ubiquity of cloud is driving organizations to move to the cloud regardless of its concerns regarding security, compliance and data integration issues. By providing near-unlimited hardware and software resources on an off-the-peg, pay-as-you-go basis over the internet, cloud computing drives down costs, enables innovation and creates the flexibility to respond to change. Traditionally banks were reluctant to embrace such technologies, especially on security grounds. There are other challenges too, such as regulation and the potential complexity involved in managing many different suppliers spread all over the world. Continue reading

Making the ‘Client Focus’ as one of the Product Services


client focus

Nearly all the products we buy today, from a consumer durable to a personal computer, have a service aspect to the purchase. The purchase of a laptop, for example, may come bundled with an annual maintenance contract or AMC, which is service that runs alongside the pure product buy.

Successful companies are those that can bundle a product along with its service, ensuring that the customer has life-long peace of mind. Easy to understand when you talk of a product – say a car battery. A service aimed at ensuring that the customer does not have ‘down-time’ will keep the buyer invested in the product. Continue reading

Impending Challenges of Hybrid Cloud Integration


hybrid cloud integration challenges

The Era of Cloud Computing is undoubtedly upon us, and with good reason. Moving to cloud may have become more common, but it is still a fundamental change— affecting entire business from within. So, carrying out such an exercise should follow a careful assessment of the company’s business and infrastructure goals. Following the trail that started with Public Cloud and then Private Cloud, the Hybrid Cloud is creating its own niche in the broad field of Cloud Computing.

In a 2015 study published by RightScale, a cloud automation vendor, it assessed how enterprises used cloud computing services and found that 82 percent of them have a hybrid cloud strategy, a sizable jump from 74 percent just a year ago. So, the hybrid approach definitely looks to be the answer to future cloud issues.- Continue reading