When it comes to small and mid-sized businesses (SMB), cloud is a solution, not just a technology.
There is too much hype around cloud and not all SMB players understand just how moving to the cloud can translate into tangible business benefits for them. They are not interested in what your cloud solution can do – they are only interested in what precisely can your cloud solution do for them. For example: when a farmer in Rajasthan purchases a mobile for the first time in his life, all he expects out of the device is to be able to make calls and pay the bill at the end of the month. He also expects quick problem resolution should something go wrong with his phone. The workings of the mobile tower make no difference to him. Plain and simple! Continue reading