Nearly all the products we buy today, from a consumer durable to a personal computer, have a service aspect to the purchase. The purchase of a laptop, for example, may come bundled with an annual maintenance contract or AMC, which is service that runs alongside the pure product buy.
Successful companies are those that can bundle a product along with its service, ensuring that the customer has life-long peace of mind. Easy to understand when you talk of a product – say a car battery. A service aimed at ensuring that the customer does not have ‘down-time’ will keep the buyer invested in the product. Continue reading