Possibly one of the few technological milestones that happened quietly and swiftly, bots have swarmed the customer care landscape, injecting innovation. ‘Smart Agents’ are predicted to handle four out of ten mobile interactions by 20201, and a Gartner study predicts that 85% of interactions will happen without a human at the other end2. Surprisingly, this quiet revolution of sorts has been happening on the sidelines of the popularity of apps and is all set to dwarf the success of apps. Three out of ten customers prefer a social media channel to interact with brands3, rather than a voice call. It is this comfort level that has added to the popularity of apps, and bots have gone a step further, bringing in interaction.
